QLD Music Trails – The Reef invites audiences on a one-of-a-kind, self-drive musical adventure along the breathtaking coastline of The Great Barrier Reef.
Driven by music, the Trail guides the audience along the coastline’s most awe-inspiring destinations, with each stop inviting a celebration of iconic music moments, enriching cultural experiences and heartfelt local hospitality.
By joining the Trail, the audience becomes part of a community of like-minded Trail-goers, made up of fellow caravanners, explorers and music lovers.
The audience is invited to explore the reef coastline ‘their way’ by customising their itinerary to include the events, destinations and attractions that resonate and meet their individual needs.
✓ Awarded ‘Best Music Tourism Initiative’ at the 2024 International Music Cities Awards for Between the Tides
✓ Attracted 2,300+ Trail-goers over the 2023 & 2024 Trail
✓ Over 1,400 direct visitor nights in host regions over the 2023 & 2024 Trail
✓ 18.5% average out-of-region audience for the 2023 & 2024 Trail
Submit an Expression of Interest to register your desire in being part of QLD Music Trails.
Lowana Moxham
Head of Government Partnerships
0416 041 868 | [email protected]
Oriana Wyrozebska
General Manager, Government, Tourism & Commercial
0434 567 171 | [email protected]
Jana Hesketh
General Manager, Communities & Impact
0403 979 799 | [email protected]