QLD Music Trails – The Outback invites audiences on a one-of-a-kind, self-drive musical adventure through the rugged heartland of Queensland’s outback.
Driven by music, the Trail guides the audience through the outback's most breathtaking destinations, with each stop inviting a celebration of iconic music moments, enriching cultural experiences and heartfelt local hospitality.
By joining the Trail, the audience becomes part of a community of like-minded Trail-goers, made up of fellow caravanners, explorers and music lovers.
The audience is invited to explore the outback ‘their way’ by customising their itinerary to include the events, destinations and attractions that resonate and meet their individual needs.
✅ Travelled 2,100km across south-western Qld, delivering 9 events
✅ Attracted 2,500+ Trail-goers (up by 71% from 2023)
✅ 20% of Trail-goers attended 3+ events (up from 5% in 2023)
✅ Over 4,700 visitor nights were yielded to host regions across Qld
✅ 69% of the trail audience was out-of-region (of which 10% were from interstate)
✅ Generated $579,000+ in overnight visitor expenditure to host regions
✅ Engaged 54 First Nations artists & arts workers and 10 First Nations businesses
The Honourable Michael Healy MP, Minister for Tourism & Sport
(October 2024, speaking at Dream Aloud, Qld Music Trails: The Tropics)
Submit an Expression of Interest to register your desire in being part of QLD Music Trails.
Lowana Moxham
Head of Government Partnerships
0416 041 868 | [email protected]
Oriana Wyrozebska
General Manager, Government, Tourism & Commercial
0434 567 171 | [email protected]
Jana Hesketh
General Manager, Communities & Impact
0403 979 799 | [email protected]